![]() ![]() At least that makes it very clear that it's time to release the lever, but it's a scary sound that is not at all hygge, despite the air of Swedish zen calm that Aarke is going for here. This is way more satisfying than pushing the little button atop the SodaStream but on the down side, it makes a decidedly non-premium shrieking sound as the carbonation cycle ends. You then pull the lever once, twice or thrice depending on how fizzy you like your water. ![]() The mechanism for attaching your water-filled bottle is also perhaps a little clonkier but fine once you've mastered it. I found it a little more fiddly to set up, but not to a terrible degree. The Aarke performs in a very similar way, despite external appearances. SodaStream says to try 3 presses of 2 seconds each for slightly fizzy, 5 presses for more fizzy and then suggests you just carry on pressing it if you want it even fizzier. You then push the fizz button on top as many times as you like. I used water from a Brita Style water filter jug but tap is no doubt fine as well. You just fill the supplied bottle with water to the line marked on the side, push it onto the fizz-making spike and push it up and inwards to lock in place. With the SodaStream, you screw in the included gas canister and are ready to go in about a minute. So what are these fizz machines like to use? There is not a lot to say about them because they each boast one moving part and no electronic elements at all – slightly to my surprise. So this is a very laudable aim.Īnyway, recently a brand called Aarke got in touch with a product of its own: the Carbonator. The amount of waste caused by soft drink and water bottles and cans is really quite unbelievable, and we've all seen what it's doing to our oceans – and, indeed, our high streets. SodaStream's emphasis today is on the ecological value of making your own carbonated water or other fizzy drinks and drinking them from a reusable bottle. AT T3 it became a bit of a running joke that every time the brand acquired a new PR agency in the 00s, it would send out a press release saying 'SodaStream is back! Remember the 80s?! Hilarious, right?' But it never really came back because it never really went away. The truth is though, that SodaStream carried on going strong way past its 80s heyday. And by 'in some quarters' I mean 'by me'. This retro appeal is great for their brand awareness but obviously means that SodaStream is still seen as a rather kitsch and cheesey product, in some quarters. Readers of a certain age will recall seeing both the machines and a huge range of licensed soft drink syrups – Coke, Dr Pepper, 7 UP – the lot – in places like Debenhams and Argos back in the day. However, in the UK the brand will forever be synonymous with the 1970s and 80s, when it flexed the really quite fantastic slogan 'Get busy with the fizzy'. ![]()
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